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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2025-01-01 · 1.5 years held

Q1 2025 · Top 20.

On 2025-01-01, these 20 businesses were the 20most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q1 2025 · Top 20 · since inception
+21.6%
CAGR 14.3% annualised
S&P 500 · since inception
+29.6%
CAGR 19.4% annualised
Spread
-8.0%
This cohort has trailed the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 5.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $355.85$985.82+177.0%
  • GOOGL · $188.32$368.03+95.4%
  • JNJ · $138.78$228.39+64.6%
Biggest detractors

Where the protocol got it wrong.

  • NKE · $72.79$45.20-37.9%
  • UNH · $487.11$400.96-17.7%
  • MSFT · $416.56$379.40-8.9%
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