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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
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Most of the market is fairly priced.
We tell you about the rest.

The Daily Tape — Mr. Market's mood, the day's full reckonings, and watchlist alerts on the businesses you own. Arrives in your inbox at nine o'clock each weekday morning.

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What you actually get for $99 a year.

Most financial publications charge you to be told what to buy. We do not tell you what to buy. We tell you, every weekday morning, what Mr. Market is asking for roughly a hundred businesses, and what each of those businesses is actually worth by a disciplined valuation method. The gap between those two numbers — the Δ% — is the entire signal. When it's positive, you may consider acting. When it's negative, you should not. The reckoning is the work. The acting is yours.

We do not publish “hot picks.” We do not publish “top ten stocks for the next decade.” We do not publish anything we cannot defend with the math on the page. The math is the same every day. The businesses change slowly. Mr. Market does not. Our advantage is not insight — it is consistency, applied across a hundred names, before nine o'clock each morning, for less than thirty cents a day.

What we will never do.

  • Pick stocks for you. The protocol marks them BUY, WATCH, or PASS. You decide what to act on.
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  • Charge you for the method. The methodology is free, public, and versioned in The House Style.
  • Promise returns. Markets do not work that way and we know it.

A few honest questions.

Why “$99” specifically?

It's the introductory rate, set deliberately below the standard $149 we'll move to once the first thousand subscribers are on board. The Founders Edition locks today's rate forever, even as the standard price climbs.

What happens after the 30-day trial?

You get billed once, annually, $99. Cancel any time before the 30-day mark and you owe nothing. We'll remind you a week before the trial ends.

How do I know the method works?

Open any Quote and look at the historical backtest — twenty years of point-in-time reckonings against the prices Mr. Market was actually asking. If the line that says “intrinsic value” is consistently drier than the line that says “Mr. Market's asking price,” the method works.

Is this investment advice?

No. It is editorial commentary on the gap between price and value for the businesses we cover. We do not know your situation. We do not manage money. We publish a publication.

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