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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
Today's Quote · Consumer Defensive · Discount Stores
As of 2026-06-18
TGT

Target Corporation

OFFERED BELOW VALUE

Mr. Market is asking $130.74 for the business today.

The business is worth approximately $507.80.

That is a Δ of +288.4% from price to fair value. Mr. Market is offering TGT below our 25% margin of safety. Worth a closer look.

Mr. Market is asking
$130.74
Intrinsic value
$507.80
Buy below (25% MoS)
$380.85
Δ% to fair value
+288.4%
Owner Earnings (TTM)
$4.39B
G1 (near-term)
4.9%
G2 (terminal)
2.2%
Discount rate r
4.46%
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Subscribe to read the full reckoning on TGT.

Mr. Market is asking $130.74. We say it's worth $507.80. The full eight-step audit follows for subscribers.

Every reckoning includes the Owner Earnings build (cash flow minus maintenance reinvestment), the five-year analyst-consensus growth schedule, the discount rate with sector adjustment, the per-year DCF projection, the terminal value calculation, the two-column cross-check, and the full audit trail back to Target Corporation's SEC filings.

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The Reckoning

Eight steps. Every input is visible. Every formula is on the page. The same protocol is applied to every stock — consistency is most of the discipline.

0
The Gate

Data validation

Passed

Garbage in, garbage out. Before any math runs, we confirm we have what the protocol requires.

I
The Cash

Owner Earnings = OCF − D&A

$4.39B

From Buffett's 1986 Berkshire annual letter. Owner Earnings is the cash a business produces after spending what is necessary to maintain its current productive capacity. We use depreciation & amortization as the proxy for that maintenance reinvestment — “vaguely right rather than precisely wrong.”

II
The Trajectory

Growth — analyst consensus, capped, then faded to GDP

G1 4.9% → G2 2.2%

G1 is the simple average of five forward year-over-year EPS growth rates from analyst consensus, capped at 20% and floored at 0%. G2 is forecasted U.S. real GDP growth — no business compounds faster than the overall economy forever. Between them, growth fades linearly.

III
The Projection

Projected Owner Earnings, years 1–11

Y10 $6.31B

Apply the linear-fade growth schedule to Owner Earnings. Year 11 exists only as the input to the terminal value formula in step V — it is not summed.

IV
The Hurdle

Discount rate — 10-year Treasury

4.46%

The discount rate is the required rate of return — the minimum we demand to justify owning this business instead of a risk-free Treasury bond. Buffett anchors here for a reason: if a stock can't generate returns above the risk-free rate after accounting for its uncertainty, it is not an attractive investment.

10Y Treasury 4.46%

V
The Terminal

Terminal value — perpetuity beyond year 10

$188.27B

No business stops generating cash after a decade. The terminal value captures the value of all cash flows from year 11 forward, modeled as a perpetuity growing at G2. This is typically the largest single component of intrinsic value.

VI
The Sum

Intrinsic value per share

$507.80

Sum the present value of all projected Owner Earnings (years 1–10) plus the present value of the terminal value. Divide by fully diluted shares outstanding.

VII
The Safety

Margin of safety

$380.85

Intrinsic value is an estimate, not a fact. The margin of safety is the buffer that protects against being wrong. Default 25%; raise it for lower-quality businesses or higher-uncertainty situations.

VIII
The Verdict

TGT — Target Corporation

BUY
Mr. Market Diagnostics
Buffett-style screens (not in canonical protocol)

Two supplementary checks we keep around but do not use to drive the BUY signal: an 8-dimension business-durability screen, and Buffett's 2010 Two-Column cross-check. Click to expand.

[ Expand ]
Quality screen — Buffett-style 8-dimension durability check

Score: 25 / 100

Two-Column cross-check — Buffett 2010 letter

Implied IV: $113.52

The Sources

Every number above traces back to the company's own SEC filings, fetched through Financial Modeling Prep's API. Treasury yields from FMP's daily series. Analyst consensus from FMP. The raw inputs follow.

Cash flow (most recent)

Forward analyst EPS estimates

— Reckoning closed at 2026-06-18.