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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2025-04-01 · 1.2 years held

Q2 2025 · Top 20.

On 2025-04-01, these 20 businesses were the 20most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q2 2025 · Top 20 · since inception
+21.0%
CAGR 16.9% annualised
S&P 500 · since inception
+35.0%
CAGR 27.9% annualised
Spread
-14.0%
This cohort has trailed the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 5.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $325.46$985.82+202.9%
  • GOOGL · $156.43$368.03+135.3%
  • JNJ · $148.24$228.39+54.1%
Biggest detractors

Where the protocol got it wrong.

  • ADBE · $383.20$195.16-49.1%
  • NKE · $62.61$45.20-27.8%
  • UNH · $505.88$400.96-20.7%
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