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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2024-10-01 · 1.7 years held

Q4 2024 · Top 20.

On 2024-10-01, these 20 businesses were the 20most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q4 2024 · Top 20 · since inception
+17.4%
CAGR 9.8% annualised
S&P 500 · since inception
+34.0%
CAGR 18.6% annualised
Spread
-16.7%
This cohort has trailed the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 5.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $383.54$985.82+157.0%
  • GOOGL · $165.93$368.03+121.8%
  • JPM · $199.59$325.22+62.9%
Biggest detractors

Where the protocol got it wrong.

  • NKE · $85.31$45.20-47.0%
  • UNH · $559.53$400.96-28.3%
  • LOW · $263.70$222.20-15.7%
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