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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2024-07-01 · 2.0 years held

Q3 2024 · Top 10.

On 2024-07-01, these 10 businesses were the 10most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q3 2024 · Top 10 · since inception
+47.9%
CAGR 22.0% annualised
S&P 500 · since inception
+40.2%
CAGR 18.7% annualised
Spread
+7.7%
This cohort has beaten the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 10.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $320.35$985.82+207.7%
  • GOOGL · $181.59$368.03+102.7%
  • JPM · $196.96$325.22+65.1%
Biggest detractors

Where the protocol got it wrong.

  • NKE · $73.21$45.20-38.3%
  • OXY · $60.42$51.82-14.2%
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