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MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
MR. MARKET TODAYKO 78.42COST 1015PG 167.30MCD 305.80AAPL 234.10MSFT 478.5530Y TREASURY 4.97%IV PROTOCOL v1.0 — OWNER EARNINGS DCF“BE FEARFUL WHEN OTHERS ARE GREEDY” — W. BUFFETTMR. MARKET TODAYESTABLISHED 2026
Vol. I, No. 1
A daily reckoning of price vs value

Mr. Market

The Daily Tape · Established 2026 · Edited from Olympia, Washington
The Cohorts · Quarterly vintage
Inception 2023-10-01 · 2.7 years held

Q4 2023 · Top 20.

On 2023-10-01, these 20 businesses were the 20most-undervalued names in our coverage universe by Mr. Market's protocol. We've held them, equal-weighted, since.

Q4 2023 · Top 20 · since inception
+57.1%
CAGR 18.1% annualised
S&P 500 · since inception
+80.8%
CAGR 24.3% annualised
Spread
-23.7%
This cohort has trailed the index.
Other cohorts at the same inception

The constituents.

Ranked, on the inception date, by Δ% to intrinsic value. Each holding is equal-weighted at 5.0% of the portfolio.

Biggest contributors

Where the cohort earned its keep.

  • CAT · $260.99$985.82+277.7%
  • GOOGL · $132.99$368.03+176.7%
  • JPM · $135.19$325.22+140.6%
Biggest detractors

Where the protocol got it wrong.

  • NKE · $89.13$45.20-49.3%
  • UNH · $486.20$400.96-17.5%
  • OXY · $59.24$51.82-12.5%
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